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The Beginner SEO course offers an introduction to all elements of SEO, alongside a full introduction to what SEO is, how search works, and each element of a search engine results page (SERP). We’ll cover basic elements of technical, content, and links, and finish with an overview of tools available to help you analyse sites and measure success.

This course is designed for new SEOs or marketing managers looking to broaden their understanding and skill set.


Intro to SEO & stats

To start the course, we’ll first look at why search engines and SEO are important. We will look at market share, user statistics and explore SERPs to help you understand what areas SEO can impact.

How the web works

To really understand how search engines work, you must understand at least the basics of how the web and browsers work. Here, we’ll explain key concepts in a simple to follow fashion to give you a grasp on what really happens when you click a link.

How search works

This section of the course will cover topics such as crawling and indexation, analysis and understanding, as well as authority and trust. It’ll also look into modifiers, such as QDF, personalisation and localisation.

Common SERP elements

Here, you’ll learn about organic vs PPC vs shopping, standard results, enhancements, featured snippets and answers, as well as news, carousels and other elements.

Running an SEO campaign

In this section, we’ll cover the elements that are involved in actually improving a client’s site and the order they should be carried out in. This will give you an understanding of how to audit and make suggestions for each area of a typical SEO strategy.

On-page SEO

This module covers a broad variety of areas, including: brand, domain and hosting, keyword, user and competitor research, content, structure and information architecture, meta data, schema and design considerations.

Basic technical SEO

Here, you’ll cover areas such as crawling using screaming frog, canonicalisation and parameter handling, redirection, headers and errors, and speed.

Off-page SEO

Throughout this module, you’ll learn about the anatomy of a link, the mistakes of our past and all about successful off-page SEO.

Free tools

There are numerous tools that can help with your SEO activity, this section will discuss; Google Search Console and Bing Webmaster Tools, Google Structured Data Testing Tool and Keyword.io, Answer The Public, Google Trends and Keyword Planner.

Paid tools

There are also various paid tools that can benefit your SEO activity, this module will discuss the benefits of Rank Tracking, SEMRush, Screaming Frog, Sitebulb, Deepcrawl, Moz, Open Site Explorer, Ahrefs. Majestic, Kerboo and Link Research Tools.

The future and long-term goals

This section covers what might be next for Google and other search engines alongside how best to “future proof” your site and your brand for what might be next.


Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
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Our trainers

Meghan Burton

Director of SEO

With a background in copywriting, Meghan now heads up a large team and, together with Malc, is responsible for defining Epiphany’s approach to SEO. She’s always believed that the goal of an SEO should be getting more eyes on content through search, not just sticking to the traditional “10 blue links” approach, and that improving websites for organic search should be a fundamental part of making the internet a better place.

Malcolm Slade

Head of Technical SEO

Malc was first exposed to SEO while studying data retrieval at University and became the first employee of Epiphany back in 2005. He progressed from being the whole SEO team through senior and management roles before finally settling in the role as Head of Technical SEO, playing on his love of problem solving. Working closely with Meghan he helps shape the Epiphany SEO offering while providing bespoke technical support, knowledge and training to the broader business and beyond.

Paul Norris

Senior Strategist

With over 8 years of agency experience, Paul began his career at a specialist marketing consultancy before joining Epiphany. Paul works with brands to help shape their marketing strategies, ensuring sites are technically sound, content resonates with their audiences and activities are prioritised to provide the best possible return.

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