What we can help you with

Overview

Building from the solid foundation offered by our Fundamentals course, our Intermediate session will help attendees dig in to how you can start running campaigns that focus on the audience, not just the keyword. We'll look all the myriad of data available in AdWords, how you can use it to understand what your competitors are doing and what you need to do to improve your own campaigns. We'll also look at different tactics to help you save time and improve performance, covering topics like AdWords Smart Bidding and AdWords Editor.

This course is suitable for users with some AdWords experience who want to start running more advanced campaigns that go beyond the basics. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords, Google Analytics and Bing Ads. For a full list of all topics covered, please contact us.

Course breakdown:

  • What different kinds of campaigns are there and how do I use them?
  • Why are Tracking Templates useful and how do I implement them?
  • How to run basic landing page testing
  • How to utilise ad extensions, responsive ads and Dynamic Keyword Insertion
  • How to make the most of AdWords reports
  • What is automated bidding and how can I use it?
  • What is Remarketing and Remarketing Lists for Search Ads?
  • How can I create audience lists and use them?
  • What are features like Customer Match and Similar Audiences?
  • How is Bing Ads different to Google?
  • What's a Campaign Planner tool and how can it help me?
  • How can AdWords Editor help me?
  • What's the Change History and why is it important?

Prices

Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
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Our trainers

Sean Healy

PPC Strategy Development Manager, Epiphany

Sean brings eight years’ experience within the paid search sector, beginning his career agency side, before working at a large bathroom retailer, managing their paid media proposition. At Epiphany, Sean works alongside the team to shape best practice, improve efficiency and promote innovation. Sean has worked predominantly across large retail businesses throughout his paid search career.

Marc Kay

PPC Manager, Epiphany

Marc has been working in the PPC industry for five years and throughout his tenure he has amassed experience across almost every business vertical out there. He currently splits his time between managing a number of large retail and leisure brands’ PPC accounts, and managing a team of exceptionally talented analysts.

Bhavisha Panesar

Senior PPC Analyst, Epiphany

Bhavisha has been working in PPC for seven years. She got her first taste of PPC whilst at university on her placement, and decided that was the career for her. Bhavisha has worked within Epiphany’s PPC team for the past 3 years. During that time, she has worked with a variety of clients, from automotive, to electronics, and a global home and clothing company.

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