Building from the solid foundation offered by our Fundamentals course, our Intermediate session will help attendees dig in to how you can start running campaigns that focus on the audience, not just the keyword. We'll look all the myriad of data available in AdWords, how you can use it to understand what your competitors are doing and what you need to do to improve your own campaigns. We'll also look at different tactics to help you save time and improve performance, covering topics like AdWords Smart Bidding and AdWords Editor.
This course is suitable for users with some AdWords experience who want to start running more advanced campaigns that go beyond the basics. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords, Google Analytics and Bing Ads. For a full list of all topics covered, please contact us.