What we can help you with


Paid search has become so complicated that it can seem overwhelming to get started. In this course, we’ll demystify PPC, going back to basics and building a solid foundation from which you can move on to more advanced concepts and techniques. By the end of the day, you’ll be in a good position to tackle the AdWords Fundamentals exam and will have a list of topics and further reading to look at if you want to build on what you’ve learned.

This course is suitable for users with zero AdWords experience - we'll teach you everything you need to know. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords and Google Analytics if they have them. For a full list of all topics covered, please contact us.

Course breakdown:

  • What are the benefits of PPC?
  • How does PPC work?
  • How to do keyword research
  • How to structure your account
  • How to use match types
  • How to select landing pages
  • How to create ads
  • How to track your campaigns
  • How to optimise your campaigns
  • What KPIs and metrics should you use?
  • What’s Quality Score, how does it work and why is it important?
  • How to target the right users at the right time, in the right place
  • What campaign types are there and how do I use them?
  • Differences between Bing and Google


Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
Begin your training journey

Our trainers

Sean Healy

PPC Strategy Development Manager

Sean brings eight years’ experience within the paid search sector, beginning his career agency side, before working at a large bathroom retailer, managing their paid media proposition. At Epiphany, Sean works alongside the team to shape best practice, improve efficiency and promote innovation. Sean has worked predominantly across large retail businesses throughout his paid search career.

Bhavisha Panesar

PPC Manager

Bhavisha has been working in PPC for seven years. She got her first taste of PPC whilst at university on her placement, and decided that was the career for her. Bhavisha has worked within Epiphany’s PPC team for the past 3 years. During that time, she has worked with a variety of clients, from automotive, to electronics, and a global home and clothing company.

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