Paid search has become so complicated that it can seem overwhelming to get started. In this course, we’ll demystify PPC, going back to basics and building a solid foundation from which you can move on to more advanced concepts and techniques. By the end of the day, you’ll be in a good position to tackle the AdWords Fundamentals exam and will have a list of topics and further reading to look at if you want to build on what you’ve learned.
This course is suitable for users with zero AdWords experience - we'll teach you everything you need to know. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords and Google Analytics if they have them. For a full list of all topics covered, please contact us.