What we can help you with

Overview

Aimed at the seasoned practitioner, this course focuses on advanced tactics and strategies that will help you maximise your return on investment. We'll look at how to develop your PPC strategy and your approach to audiences, which are increasingly becoming important in the world of paid search.

We'll look at advanced methods for optimising your campaigns and talk about how you can factor in attribution and cross-device data in to your decision-making. Finally, we'll spend some time looking at automation - how you can automate different elements of your workflow to save you time, increase efficiency and free up capacity for the work that can take your campaigns to the next level.

This course is aimed at users with around two years' experience. You should have passed the AdWords Advanced Search exam and be comfortable with the majority of our Intermediate session. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords, Google Analytics and Bing Ads. For a full list of all topics covered, please contact us.

Course breakdown:

  • How to develop your PPC strategy
  • Translating business objectives into goals
  • AdWords vs Analytics data
  • Seasonality, sales etc.
  • How to use AdWords Scripts and examples of useful Scripts to get you started
  • How to factor in attribution and cross-device data into your decision-making
  • How to discover new audiences
  • How to use Campaign Drafts and Experiments for A/B testing
  • What are Ad Customizers and how do I use them?
  • What are N-grams and how can they benefit me?
  • What new and interesting features does Bing have to offer?
  • How can I use different kinds of automation to help me save time and work better?
  • Do I need to bother with tools like Data Studio?

Prices

Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
Begin your training journey

Our trainers

Sean Healy

PPC Strategy Development Manager

Sean brings eight years’ experience within the paid search sector, beginning his career agency side, before working at a large bathroom retailer, managing their paid media proposition. At Epiphany, Sean works alongside the team to shape best practice, improve efficiency and promote innovation. Sean has worked predominantly across large retail businesses throughout his paid search career.

Marc Kay

PPC Manager

Marc has been working in the PPC industry for five years and throughout his tenure he has amassed experience across almost every business vertical out there. He currently splits his time between managing a number of large retail and leisure brands’ PPC accounts, and managing a team of exceptionally talented analysts.

Bhavisha Panesar

Senior PPC Analyst

Bhavisha has been working in PPC for seven years. She got her first taste of PPC whilst at university on her placement, and decided that was the career for her. Bhavisha has worked within Epiphany’s PPC team for the past 3 years. During that time, she has worked with a variety of clients, from automotive, to electronics, and a global home and clothing company.

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