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Overview

This course will help in progressing you towards achieving a Google Analytics certification and qualifications. Ultimately, you'll produce more valuable actions for your business and improve website performance. Here’s just a taster of what you will learn, get in touch for the full course breakdown.

WHAT YOU’LL LEARN

Introduction to GA

Here you’ll learn how tracking codes actually record data against users, as well as how to navigate the Google Analytics interface.

Aggregated reports

This section covers what aggregated reports consist of, how to analyse them, and how Google Analytics identifies traffic.

Detailed report analysis

You’ll learn about report filtering, manipulation – such as secondary dimensions, exporting and scheduling – as well as report segmentation and use of Regular Expression.

Custom dashboards

Here you’ll discover how to create an inbuilt dashboard from scratch, the limitations of inbuilt dashboards, as well as exporting and automation.

Custom reports

This area covers using and creating custom reports, and their limitations.

Core setup and configuration

In this part of the course, you’ll cover Analytics Configuration, as well as discuss goal creation and validation.

Prices

Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
Begin your training journey

Our trainers

James Holding

Head of Analytics

With over 10 years of Analytics experience, James has championed its use both within the agency and externally. His broad experience means our training is not only insightful, but practical in real world situations.

Nathan Jackson

Senior Analytics Consultant

Having started his career in digital back in 2008, with experience in Analytics, PPC and Web Development, Nathan’s set of skills allow him to be versatile with the ever-evolving world of Digital Analytics.

Jason Sanderson

Senior Analytics Consultant

With a background in SEO and experience in ensuring accuracy and enhancing access to user data for both clients and internal teams at Epiphany, Jason has a wealth of experience in developing new tools, troubleshooting and improving extensive analytical set-ups.

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Course details