We’re pleased to announce that we’ve appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace.
This collaboration further reinforces our transparent approach to media buying across programmatic display and social, check out more on this transparent approach - and how you can achieve better clarity on your campaigns - in our guide here.
This partnership gives our clients access the Amobee Marketing Platform, including the Amobee DSP, DMP and Brand Intelligence insights tool, to provide independent end-to-end audience insights and advanced analytics for media planning and buying at scale.
The Brand Intelligence tool further enhances our audience-first approach by providing an added layer of data-driven and actionable insights, fuelled by audience digital consumption and engagements in real-time.
We’ll also provide our clients with access to a transparent buying model through Amobee, which has a comprehensive brand safety offering, ensuring marketers have access to a safe, transparent buying ecosystem with pricing visibility and the highest quality inventory to more effectively reach targeted consumers.
Our Head of Programmatic Display & Paid Social, Emma Ashby, had this to say about the new partnership: “We’ve always been passionate about working with clients and partners in pursuit of shared goals, and it is exciting to take this focus to a new level through the adoption of the transparency buying model.
“We’re proud to provide our clients with complete visibility and control over their media budget, enhancing the ability to maximise efficiency and effectiveness across programmatic display and social.”
Sharing our excitement, Kate Barry, Vice President of Client Services for Amobee EMEA, said: “Amobee is committed to promoting transparency and believe it provides a foundation for programmatic and social to flourish.
“We’re very excited to partner with Epiphany; their values on transparency will give them a clear advantage in the rapidly changing marketing space.”