From written words to stunning videos, content remains key to engaging your audience, earning coverage and driving organic traffic.
- Increase long-tail search traffic
- Maximise Universal Search
- Earn media coverage
- Improve visitor engagement
- Brand publishing workshops
- Make your content work harder
Understanding how content best supports SEO objectives is key to our approach to content. We identify which content will drive the right search presence.
That may mean re-writing product pages, augmenting landing pages with richer information, or adding more engaging content to blog posts.
Our team of in-house copywriters, designers and video editors has the experience and expertise across a range of industries to create effective content, meeting the needs of users and search engines.
Great content relies on collaboration, so our services extend to strategic support for in-house content teams, providing structured and detailed content plans for execution by our clients. We also run brand publishing workshops for client-side marketing teams, working with our colleagues at Jaywing. These stand-alone workshops help to identify content themes, strategic objectives, cross-department working, KPI-shares and how to build a content marketing culture.
Whether it’s micro-content or a full blown creative-led campaign, successful promotion is key to extending the reach and amplifying the impact of content.
Epiphany has one of the largest earned media and PR teams in search marketing. Over 20 media and PR professionals have developed relationships with the most authoritative publishers, bloggers and newswires in the UK to make sure our clients’ content gets noticed.
Forget boxes and word counts, think about the content your users actually need.Sam McCall Senior Content Writer