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attribution.

We’ll work with you to find the best attribution solution for you, providing a better understanding of which marketing activities are contributing most to your business goals and how to optimise these investments.

  • Find the right approach to attribution for your business
  • Create and test data-led and rule-led models
  • Understand the contribution of different channels and activities
  • Get a robust view of customer interactions online and offline
  • Draw on a rich breadth of customer data sources
  • Develop tracking and tagging solutions online and offline

We follow a tailored approach to each of our attribution projects, custom-building an attribution model that works perfectly for your business.

Our approach enables our clients to overcome  barriers to attribution success such as:

harvesting data;

setting up Google Analytics and other data tools;

finding tracking solutions;

knowing what to track (including soft or micro conversions);

building internal support for attribution in your business.

We’ll help you to test different models and to explore data-driven, or algorithmic attribution to find a long-term approach that works for you.

let’s work together

start your project