rich content hosted on your own website supports a number of important goals: it can drive traffic, support a wider range of search queries, generate inbound links and engagement, supplement UX and help conversion.
- Fill the searchable content gaps in your site
- Improve rankings and traffic
- Give your brand a distinct voice
- Build user affinity with valued content
- Reach a wider audience
- Earn engagement and links from publishers
Understanding how content best supports SEO objectives is key to our approach to owned content. We identify which content will drive the the right search presence. That may mean re-writing product pages, augmenting landing pages with richer information, or adding more engaging content to blog posts. Our team of in-house copywriters have the experience and expertise across a range of industries to create effective content – content that meets the needs of users and search engines.
While owned media content serves a specific on-site purpose, we also use it to support creative content campaigns, providing an anchor of supporting content that takes traffic from earned media coverage deeper into your site. Whether it's supporting our earned media activity or your own in-house marketing plans, owned media is the technique that pulls everything together.
award winning seo creative.
Winner of the 2014 UK Search Award for Innovation, Epiphany's campaign for Amplifon secured widespread media coverage with the world's first 3D sound experience in Street View.
The new site means that our visitors can get far more info about us as an organisation. We've celebrated Jane's story and achievements in a way that will hopefully inspire others to get involved with our work.The Jane Tomlinson Appeal Mike Tomlinson -
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