Content that people love.
- Content tailored for search
- An experienced team with press and PR heritage
- Award-winning creative
- Engaging content for multi-screen delivery
- Micro-content for social networks
- Strategies built around brand objectives
Content that helps your audience answer their most important questions is key to successful search. Search engines like to give visibility to sites that offer relevant, helpful and well-used content; content that anticipates the interests of searchers and visitors.
So that’s what we help our clients create – content that meets the needs of the user and by doing so, also fits with search engine ranking factors. We bring together our analytics and creative teams to identify and deliver the most powerful content from the users’ perspective. This means analysing ranking performance for client and competitors, understanding what drives performance and how content can make the difference, and then developing content to do just that.
media and publishing heritage.
Our content teams are led by experienced journalists and publishers. With senior roles at The Guardian, The Telegraph and ITV on their CVs, it’s no surprise that our team has a keen sense of what makes a story, and understands how to grab the attention of audiences and media outlets alike with our content.
Our studio team is rightly proud of its collection of FWA, Awwwards and DADI awards. These awards recognise our commitment to deploying playful and powerful content to support the communication goals of our clients.
Take a look at some of our most recent creative projects.
engaging multi-screen content.
Content only works if people can connect with it on their own terms. With cross-platform experience for a wide range of brands, we support clients with strategies built around the user and their preferences. And as audiences increasingly rely on multiple devices - with mobile an ever more important platform – we make sure our content works everywhere and on every type of screen.
Sometimes you need to get a message out quickly. Producing micro-content for social is a great way of doing that. Our Reactive Media and Micro-Content team responds to immediate opportunities to engage audiences with fresh content. Working closely with the client, we are set up to conceive, develop and promote social content as news breaks and stories emerge. This means moving fast to deliver assets that build brand personality, that cement a social presence and that get people involved.
strategic content with measurable impact.
Knowing the strategic role for content – what it needs to achieve – is our starting point. We’ve developed a streamlined audit process that helps us understand the big issues, including business objectives, target audiences and the effectiveness of current content assets. This enables us to build content strategies that work and that are focused on achieving the right things.
Measuring the success of content is crucial and we use a tailored set of benchmarks to check how content is performing against its objectives. Learning is also key, allowing us to understand performance and to close the loop by optimising the strategic role for content.
With search always evolving, our choice to bring in Epiphany was based on their values as leaders rather than followers, focusing on building the Mobiles.co.uk brand, what it stands for, and delivering the right content to our visitors.Mobiles.co.uk Jay Karsandas - Digital Marketing Manager
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