It is clear that programmatic advertising is here to stay. It offers fashion brands unparalleled targeting and reach with the added benefit of measurability.
how this report helps you.
There are a lot of uncertainties as to what programmatic advertising is and what it involves. This report helps to breakdown these barriers and provides marketers with:
- An introduction to programmatic advertising
- An understanding of its value for fashion brands
- Programmatic formats and platforms
- Targeting options for fashion retailers
- The future of data-informed campaigns
- Q&A - Common questions about programmatic advertising
Although this report was written for the Fashion marketers, the conclusions made can be applied to a variety of sectors.
Fashion retail is a fast-paced, ever-evolving sector that has seen digital platforms play an increasing part in the customer journey. A complex range of products and a high level of competition create a key role for programmatic advertising to help brands keep pace and enable them to serve products to consumers in the most efficient way.