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Moving toward audience-focused marketing.

By taking an audience-first approach to marketing rather than channel-first, brands can truly understand what their customers want and how and where to give them the best experience.

how this report helps you.

Shoppers now have more touchpoints with retail brands than ever before, and with people increasingly using mobile devices as an extension of themselves, there have been huge changes in shopping behaviour.

So how can brands create campaigns for these multi-device, cross-channel and non-linear customer journeys? 

In this report, researched and compiled by IMRG with support from Epiphany, we look at what retail brands must consider when creating high-quality cross-channel experiences for modern shoppers; covering device trends, online sales insights, and the role of search. 

sector highlights.

What the report covers:

  • The growing use of mobile and its role in the customer journey
  • Trends in device use and user behaviour at certain times of the day
  • How your mobile site speed might be letting your campaigns down, and how to fix it
  • Why it's important to link the offline journey to online campaigns