Overview

Stokke is an iconic Scandinavian brand, specialising in premium design-led high chairs, strollers, baby carriers and nursery furniture.

Stokke approached Epiphany with the challenge of creating a new website that would boost not only sales, but consumer engagement, to support moving the brand forwards. During the build process, they also wanted us to maximise performance of their current website using paid search.

Creative

Solution

Setting new benchmarks.

We carried out extensive research to put the user at the heart of our new strategy for Stokke’s website. Every user journey crafted and every page designed was based on data and analysis, with ongoing CRO tests to improve the journey to conversion at every stage.

Our PPC team optimised Stokke’s 15 European accounts, ensuring they translated accurately on newly-created ads by working closely with the Stokke team. An international dynamic display and paid social campaign was implemented, and split testing and continuous optimisation led to a 95% increase in clicks compared to their standard ads.

Since the beginning of our relationship with Stokke, we have seen a consistent increase in sales and revenue month-on-month through PPC. The ROI on this channel has increased by a massive 521%. We’ve continued to exceed all targets set across each territory, including a huge 131% increase in CVR through display and paid social in France.

The results

228%
year-on-year increase in revenue in the UK
178%
year-on-year increase in revenue in France
101%
year-on-year increase in conversion rate
521%
increase in ROI from PPC

What the client says

"I would like to congratulate you and the broader team for continued, outstanding results. It is a true pleasure working together."

More work

Prettylittlething
Prettylittlething

Driving a 254% increase in organic revenue Link

Q Hotels
Q Hotels

How CRO insight drove a 31% increase in conversion Link