Overview

An opportunity to maximise traffic

When luxury hoteliers QHotels decided to refresh their brand identity, Epiphany’s CRO, web development, PPC, SEO, and design teams combined to deliver a new site that converts 31% better than before.

Solution

Our CRO analysts needed to understand how customers used the QHotels site.

They conducted an initial insight phase that involved a range of quantitative and qualitative research techniques, including analysing our existing PPC and SEO data, and conducting remote user research.

Four main areas were identified as having significant opportunities to improve conversion rates: mobile performance, booking engine pages, hotel pages and the site’s offers section.

Our web development team and design studio, along with QHotels’ booking engine providers, worked with our CRO analysts to incorporate recommendations into the new site.

During a rigorous four-week testing period, we conducted split-tests across different devices and browsers to benchmark the performance of the new site.

It outperformed its predecessor, delivering a significant increase in hotel bookings.

Our CRO team is continuing to work with QHotels to optimise their website, testing different variables such as language used, layouts, imagery and on-site content - all with the aim of continuing to improve the site’s ability to convert.

The results

700%
ROI from the 4-week trial period revenue
31%
increase in conversion rate
53%
increase in mobile conversion rate

What the client says

"The changes Epiphany made to our website delivered beyond expectations. The team’s commitment to improving the customer journey and overall user satisfaction has given us a significant uplift in revenue.

Our new site looks great, but more importantly, is driving more hotel bookings. That’s not the end of it either: we’re confident that through ongoing cro analysis and testing we can drive further incremental improvements to conversion rate."

More work

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