Overview

PrettyLittleThing offer the latest in trends for fashion forward females.

In an extremely competitive marketplace, PrettyLittleThing needed a digital partner to help improve its organic visibility and grow organic revenue.

Despite gaining wide-spread PR coverage from high-profile brand collaborations, technical issues were restricting search engine visibility.

Solution

The organic opportunity.

Our expert SEO analysts conducted a full-site technical audit and outlined key opportunities to help maximise the website’s ability to rank for a wide range of key fashion terms.

After we conducted an in-depth site architecture review, a range of technical amends were made to improve the site as well as refining on-page content.

In addition to this, we provided best practice SEO recommendations for expanding into new territories which included Europe, US, and Australia.

The results

137%
increase in Searchmetrics visibility
99%
increase in organic traffic
254%
increase in organic revenue

What the client says

"Epiphany’s technical SEO support has meant our search visibility has gone from strength to strength. This combined with our wider brand work has helped us to gain a key competitive advantage in an extremely fast-paced sector."

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