Our creative team were briefed with creating and running an engaging video campaign for Mobiles.co.uk to promote their Black Friday deals, and run alongside the client’s sales promotion.
Targeting potential customers at the awareness stage of the sales funnel, we produced three commercial ads and a series of display units and social assets.
One month to create and deliver three commercial ads.
Up against a tight deadline, our video team were tasked with directing, sourcing and managing the crew, cast, locations and equipment needed for three shoots which all took place in the space of two weeks.
One of the commercials featured Masashi Fujimoto, the original Mr Banzai from the hit Channel 4 show. The campaign content was designed not only to work well on the site, but also in the format of different online display ads. Working collaboratively across teams allowed us to devise concepts suitable for a wide range of display formats, from native to mobile and desktop video selector units.
The online video media plan was built on the successful results of the ‘No Drama’ campaign, using our specialist display team expertise to propose the best online video solutions available to meet the campaign objectives.
What the client says
"Against a tight deadline, Epiphany was able to deliver a hefty brief on time with very few edits. The Deal Envy videos and display formats supported a wider multi-channel approach, and delivered our best peak period performance to date."