Utilising paid social to reach new audiences and increase brand search impressions by up to 40%
Furniture Choice offer stylish, quality furniture that everyone can afford.
The aim of the work was to drive new audiences for Furniture Choice without impacting the overall COS target, expanding the awareness pool and getting them on the journey to becoming a recognised brand.
Driving brand awareness
Using a business case with the help of SEO and PPC, we introduced a new channel into the mix: paid social.
The focus of this activity has been on driving traffic to Furniture Choice’s website using prospecting activity and targeting lines such as competitors and lookalike audiences on Facebook and Instagram. Budget for this activity was phased based on peaks so that we could blend it into an overall COS model with PPC, CRO and SEO.
We worked closely with the client to regularly and informatively refresh creative.
What the client says
"Epiphany’s expertise has helped us to achieve great results over the last few years and we’re looking forward to continued growth through our partnership. The team works closely with our own to ensure that their work is always aligned with our goals and we’re confident that Epiphany will be instrumental in helping us to continue pushing our business forwards."