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Jaywing plc adds Social Audiences platform with acquisition of HeadOfffice.
30 Aug 2017
Jaywing has announced today the acquisition of social publishing, native marketing and audience first creative agency HeadOfffice. The agency will become part of its Leeds based digital marketing business Epiphany.
HeadOfffice was founded in 2016 by former Epiphany Creative Director, Gaz Battersby and has grown quickly since.
Tom Salmon, MD of Epiphany, commented: “It’s really great to have Gaz back in the fold, both in terms of the top drawer creative skills he and his team will bring to Epiphany and the emerging opportunities in social audience creation and engagement. As Creative Partner, Gaz will oversee all of Epiphany’s creative output and the development of new creative propositions, as well as the further development of HeadOfffice. The addition of the HeadOfffice team to our studio means we have bolstered our creative strength to meet growing demand from a broad range of clients, as well as adding valuable and unique social publishing and amplification experience. All of this makes HeadOfffice a great fit with Epiphany.”
Commenting on the deal, Rob Shaw CEO of Jaywing said: “I’ve known Gaz for many years and I’m really impressed with what he has created in HeadOfffice. We know that the worlds of brand and performance marketing are coming together, with Google and Facebook leading many of those changes that favour brands that connect with their customers. Putting HeadOfffice’s creative excellence and social content alongside what we already excel in across Epiphany means that we’re perfectly positioned to let our clients take advantage of this change.”
“I’m absolutely thrilled to be back working with Rob and Tom”, said Battersby. “Having taken the HeadOfffice proposition from a one-man start-up to an established team with retained clients and a growing social audience platform, the time felt right to take it to the next level with the opportunities being part of a bigger business brings. My time at Epiphany was one of the most rewarding periods of my career and I’m quite sure it will be again now, with its renewed vigour and focus on its creative direction. The fact that we’ve all worked together and know each other well means that we’re going to be able to deliver great work for clients from day one.”