If you’re attending SearchLeeds 2017 on Thursday 15th June, make sure you don’t miss the two presentations from Epiphany’s experts to gain the latest insights into PPC and SEO.
Speaking on the main stage at 2:05pm, Epiphany’s head of PPC, Neil Astin, and operations director, Steve Baker, will explain how our team builds successful paid search campaigns that produce tangible business results in their talk, “Desire, Data, and Developers: 3 key facets of improving paid search performance”.
Attendees will hear about our approach to paid search and how we utilise technology and customer data to deliver clearly measurable ROI from PPC spend - something high on the list for brand-side marketers.
Later in the day at 4:35pm, head of technical SEO, Malcolm Slade’s talk, “Brand: The only future ranking factor?”, will look at the importance of brand signals in organic search and how Google has evolved to understand, identify and reward brands in search results.
Additionally, Malcolm will also discuss what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Throughout the day, our team will be on-hand at our stand if you’d like to discuss your own digital marketing requirements. You can register for your free SearchLeeds 2017 ticket, find the full event agenda and any other information about the day here. We look forward to seeing you there!
At a separate event on the same day, Epiphany’s managing director, Tom Salmon, will be joining an expert panel at the IMRG Peak Connect Conference in London, explaining how retailers can maximise the opportunity around key trading periods such as Black Friday.
The IMRG Peak Connect Conference brings together a range of expertise across eCommerce and digital marketing sectors to discuss how brands can best prepare and maximise their results in peak season trading. With key learnings around strategic planning, dealing with high traffic and order volumes, the event is tailored to any senior professional in the online retail sector.