Leading holiday comparison site, icelolly.com, has chosen Epiphany to support key aspects of its organic search strategy.
Our team will be improving and optimising icelolly.com’s organic search performance and assisting the in-house team with its content strategy, as well as increasing the company’s brand awareness.
icelolly.com provides a fast and easy comparison of the best deals from a range of leading holiday providers.
The growing company, now over ten years old, has to date successfully concentrated its marketing on TV activity with celebrity endorsements and inclusion in primetime TV shows.
Ross Matthews, chief marketing officer at icelolly.com, explained the decision to work with our agency; “What set Epiphany apart was its creative-led and user-focused SEO approach; this really appealed to us as a customer-motivated company.
“We operate in a competitive market, so it’s imperative to get our brand seen online during key periods throughout the year, and it’s important that our online marketing activity accurately reflects our brand.
“We have ambitious growth plans and Epiphany’s experience and knowledge of the market makes it best placed to help us achieve them.”
Our managing director, Tom Salmon, also spoke about the exciting appointment: “We’re delighted to be working with icelolly.com and are particularly excited by the opportunity to help them get the most from all of their media investments through digital.”