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Shared Endorsements, Or, The restaurant that Dave Jones gave 3 stars to.

The author

Marc Kay

PPC Analyst

Google has recently announced they are launching “Shared Endorsements” which will display a user’s name and profile picture, alongside a review for the business or product which you are looking at on Google.

Google has recently announced they are launching “Shared Endorsements” which will display a user’s name and profile picture, alongside a review for the business or product which you are looking at on Google.

With the implementation of Shared Endorsements, you will see exactly who has reviewed the restaurant you are thinking about going to or the new TV you want to buy.

“But I don’t want people to see my picture when they search for the TV that I bought two years ago.” Don’t worry, Google have clarified that you are able to “opt out” of this service.

Review Extensions are a powerful tool at the moment, displaying people’s opinions of products or services, but what impact does this change have? The most obvious difference is in the ability for the advert to grab someone’s attention.

If you are searching for a new TV, you would have seen a plethora of adverts which at first glance may have all appeared very similar. Now, what happens if you see a friend's face appear next to one of those TVs, giving it 5 stars? Not only would it capture your attention, but surely this review would be far more valuable to you than the reams of faceless reviews you would usually associate with choosing products online?

It will take time to judge whether or not this will improve the quality of adverts, but if it follows the same pattern as the original review extensions then we can expect to see a positive impact.

For an advertiser to appear for Shared Endorsements, advertisers will need to have had some interaction with their product via Google+. This will certainly cause many companies to re-evaluate their current use of the social network.

What are your thoughts on Shared Endorsements?