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Meghan Burton

Director of SEO

Google have confirmed that the next iteration of the Panda algorithm update began rolling out earlier this week. This update, due to be completed next week, affects 3-5% of queries and is likely worldwide, as no location has been specified.

Pierre Far, Google Webmaster Trends analyst, has stated that this particular update has been developed based on feedback from both users and webmasters, and that it has introduced new signals which should be able to help smaller- and medium-sized websites perform better in search.

Google Panda, first introduced in 2011, is the search engine’s algorithm designed to filter low-quality content out of search results, favouring higher-quality, more rewarding websites with better rankings. The last confirmed update was in May 2014. Panda is designed to target pages with duplicate or shallow content which do not add any value for users on the website.

To help your site avoid any algorithmic penalties caused by Google Panda, and to help it perform better in search overall, we recommend:

  • Ensuring that all of the content on your site is of value to your visitors and relevant to your products or services. A good strategy is to think of questions your visitors may have (or use your site’s search history) and answer them with your content
  • Avoiding duplication, either internal or your site duplicated elsewhere. This can cause your content to appear shallow and less valuable, while other sites with unique content perform better in the search results
  • Checking for a large amount of URLs on your site with little or no content. For example, many ecommerce sites struggle to place adequate copy on category and subcategory pages, but adding useful information can help you stand out from the crowd, both from an algorithmic and a user perspective

For more information and advice about the Panda algorithm please contact us at [email protected] or 08000199727