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YouTube subscriptions - a boost for search marketing?.

The author

Lu Jackson

Account Director

As you read this, YouTube is starting to roll out a brand new subscription service. The initial intention is to start charging for 50 'premium selection' channels, with prices starting at $1.99/£1.28 per channel for a month's access.

As you read this, YouTube is starting to roll out a brand new subscription service.

The initial intention is to start charging for 50 'premium selection' channels, with prices starting at $1.99/£1.28 per channel for a month's access.

The company earned nearly £2bn of advertising revenue in 2012 alone. This new approach could substantially increase this figure, helping channel owners to boost their own income, while simultaneously encouraging even better content.

For businesses, this could also open further opportunities for search - with a billion unique users every month providing a captive audience for marketing activities.

This new approach won't be adopted by some of the Google-owned company's well known media partners though.

Both the BBC and Channel 4 have denied whispers that they will be part of the new scheme, with no plans to launch subscribed content in the immediate future.

This move to premium viewing offers massive potential for the businesses that have wised up to the benefits of digital marketing. With users signing up to specific channels, this gives search companies like Epiphany the ability to provide even more defined campaigns for their clients.

The almost inevitable high take-up for these premium channels will provide the perfect platform for engaging with a specific audience – and we’re poised and ready to respond!