With over four billion hours of YouTube videos being watched every month, it is no wonder that people are questioning the role of standard television in today’s society. The main focus for people involved in a digital agency is – how can we utilize this from a marketing and SEO perspective?
With over four billion hours of YouTube videos being watched every month, it is no wonder that people are questioning the role of standard television in today’s society.
The main focus for people involved in a digital agency is – how can we utilize this from a marketing and SEO perspective?
Obviously the current situation of SEO is a far cry from the days of black hat strategy as we’ve seen in the past. As more algorithms are being introduced, it is clear what every person in the industry should be investing in: content marketing.
With the correct content marketing approach using YouTube, businesses can dramatically improve not only brand image and awareness, but also SEO results. Content marketing has been utilised as a general marketing strategy for many years now, yet it is still relatively new to the world of SEO. How adaptable digital agencies are to this trend will be a key determining factor of success for their businesses in the near future.
YouTube has continually gained a lot of attention from SEO’ers, particularly since Google started listing videos within their search results. This, combined with the industry trend towards content marketing, cries out to utilise YouTube to its full potential as a marketing channel.
Produce a piece of great content, add a relevant description with sufficient keywords and ensure that people know who produced the video to ensure that a host of powerful links can be generated.
However, producing great content is not a straightforward task. There is an endless list of those whose expectations have been disappointed as they have created content for the sake of SEO or PR instead of focusing on providing something of value or use - something people actually want! It is essential that the appropriate research is carried out before investing in a piece that may not hold any worth to the target audience.
Provide content to support the video on your site and ensure that the target audience can easily access this and the natural links will occur. With the beauty of embeddable technology, the right content can go viral in next to no time. For this to be successful, keep everything relevant to your speciality or what appeals to your target audiences, otherwise you are risking your brand as well as your chance to improve your search rankings.
While it is arguable that social media giants such as Twitter and Facebook have a limited shelf life, YouTube are in monopolising position, one that will not easily be forfeited. Therefore you should be taking this opportunity into serious consideration when reviewing your digital marketing strategy.
With a sufficient amount of time and effort you can reach your audiences via a whole new dimension – get in touch with us if you want to find out how we can help you achieve this.