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The author

Heather Millar

Marketing Executive

The official countdown has begun with less than a fortnight until one of the biggest marketing industry events of the year – Marketing Week Live, in London, June 26-27th.

Our team will be exhibiting at the show and hosting talks throughout the event. Come and meet us at stand A417, you can get a free site appraisal.

The event is completely free to attend and with so much going on, it’s strongly recommended to plan your day in advance so you don’t miss out! Be sure to get to our talks with plenty of time as the seats fill up fast!

Day one, 26th June

Digital information is really just people in disguise. How to create insight for optimisation. By Tom Salmon, Group Marketing Director

12.00 – 12.30: Search, affiliate and online advertising theatre, sponsored by Epiphany

Marketers are thirsty for information that can help them to understand and influence their customers’ behaviour. In this session Tom explores how digital marketers can harness customer insight data in order increase conversions and revenues with reference to a variety of case studies.

No-one gives a crap about your brand, so maybe you should care less too By Gareth Battersby, Creative Director

14.40 – 15.10: Search, affiliate and online advertising theatre, sponsored by Epiphany

Many marketers limit the potential of their campaigns by sticking rigidly to a set of brand identity rules that their customers simply don’t care about. Gareth suggests how brands should give themselves permission to engage with their audience on the web in a different way.

Day two, 27th June PPC in 2013; Innovation, targeting and ROI By Chris Rowett, Head of PPC

11.20 – 11.50am: Search, affiliate and online advertising theatre, sponsored by Epiphany

PPC is a constantly evolving channel and offers marketers a plethora of opportunities to target advertising and messaging in a range of formats with truly measurable ROI. Chris outlines how the latest developments in PPC radically change customer acquisition and brand engagement strategies.

Planning your content marketing campaign; a how to guide for brand engagement and rankings By Dan Peden, Head of SEO

12.40 – 13.10pm: Content Marketing theatre

Successful content marketing relies on understanding what content your customers engage with, how they engage with it and where they see it. In this wide ranging talk, Dan talks about using a range of tools and insight to inform your content marketing and SEO strategy and introduces the idea of the double funnel for content marketing.

Follow us @epiphanysearch and the #MWL2013 event tag for all the latest news about the show.

Hope to see you there!