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The exciting face of Google Search in 2013.

The author

Chris Rowett

Director of Performance

The PPC search results in 2013 are shaping up to be the most interesting and colourful array of extensions and features yet!

The PPC search results in 2013 are shaping up to be the most interesting and colourful array of extensions and features yet!

Google have just released a beta on images for the top advertiser which allows three reasonably large product images to be displayed above the first paid result - typically increasing CTR by between eight and ten per cent.

The shopping results are now appearing in most product searches, offering a wide variety of product images to the user and now that these are fully paid for, then they are making paid search really dominate the search results.

Even the regular advert extensions are becoming more exciting - with enhanced campaigns giving advertisers the ability to tailor the sitelinks by ad groups, schedule call extensions in office hours and record phone conversions through Google Voice.

All in all, the paid search results are becoming impossible to ignore when the organic results are seeing very little change, and being pushed dangerously far down the first page.

Users have always had a desire to seek out the organic results for fear of the "advertisements", but you've got to wonder how long this will be the case with the relevance and ease of use improving in paid search so rapidly?