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The author

Andy Heaps

Group Operations Director

Summarising the most significant recent news in the search marketing industry, we send a weekly digest to our clients and share the news with our regular blog readers, to help keep you in the know with the latest in the industry. This week, we have details on the latest product improvements from both Google and Bing, including the big launch of Adwords Ready Creatives and the latest expert insight on Google 'not provided' changes. See below for more information and if you'd like to know more, please get in touch.

Summarising the most significant recent news in the search marketing industry,  we send a weekly digest to our clients and share the news with our regular blog readers, to help keep you in the know with the latest in the industry.

This week, we have details on the latest product improvements from both Google and Bing, including the big launch of Adwords Ready Creatives and the latest expert insight on Google 'not provided' changes. See below for more information and if you'd like to know more, please get in touch.

Organic Search

Google 'Not Provided'
The news of Google increasingly encrypting organic search query data is featuring in the industry spotlight at the moment. Epiphany was asked to comment on the changes for Econsultancy here.

YouTube Comments to be powered by G+
It was announced this week that YouTube will be tweaking how comments are displayed across the site. Starting with channels, comments will now be powered by G+ on the channel discussion tab. This functionality is expected to be coming to videos later this year.

Updated Google bar
Following their recent logo revamp, Google has updated the Google bar to improve uniformity and be more responsive in order to better meet  the varying needs of the users across many different devices.

Paid Search

Google launches Ready Creatives
Adwords have released a 'groundbreaking new solution to make display ad creation easier than ever'. Ready Creatives, made up of Ready Images Ads and Ready Ad GAllery, are a number of new creative templates for use on the Google Display Network, allowing advertisers to build HTML5 compatible adverts in seconds.

Bing improves location extensions
Bing has launched a new and improved update to the location extension offering. the new functionalities have been updated to further help customers find and connect with brands. Currently available in the US for the time being, the updates are expected to be launched worldwide within the next few weeks.