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Search Marketing News - The Epiphany Digest.

The author

Andy Heaps

Group Operations Director

It's official. We built two of the best things on the web in May 2013.

Creative microsites, which formed part of Leeds Building Society and Amplifon's SEO and content marketing campaigns, were voted the best sites on the web when they won Awwwards Site of the Day. 

Both Kick My Habits and The Interactive Ear are in the running for Site of the Month, vying for another international prize alongside the teams at Google Creative Lab and W+K Amsterdam.

On top of this, The Kick My Habits piece made it into The Drum's Creative RoundUp this month as well, with voting open until the 12th June. We're also delighted to be shortlisted in the Prolific North Marketing Awards for our work with the fabulous non-profit organisations For All Events and Jane Tomlinson Appeal.

As always, we've summarised the biggest news for you in our search update below, please get in touch if you'd like to know more.

Organic Search

 

Bing Turns Four

Bing was launched to the world on 1st June 2009. With market share steadily growing at Google's expense since it’s launch, Bing now caters for 5.42% of all UK search engine queries. Happy Birthday Bing, here’s to another four years!

Updates to Google Analytics Goal Tracking

The GA team have rolled out a series of improvements to how Goals are setup and reported on in their analytics package. The updates include a more logical setup process, a testing functionality to ensure they are working correctly before they’re set live and the ability to compare the data from multiple goals directly on-screen.

Facebook Launch Verified Pages and Profiles

Facebook now offer a verification process for high profile accounts. Prominent public figure profiles are being verified automatically over the coming weeks. While Facebook are not accepting applications for verification, it may be a future feature.

Yandex pushes personalisation

Russian search giant Yandex made a significant step towards perfecting personalised search recently, by analysing your every move and, more specifically, your most recent online activity. Get the full insight into Yandex's developments in Bas Van Den Beld's article.

Paid Search

Bing Ads are now Excel friendly

Great news for paid advertisers everywhere - Microsoft has enabled Excel output in the Bing Ads report centre. If you use this new feature, reports are downloaded preformatted with column filters - saving hours of editing, adjusting and filtering each download!

Social Media Advertising

Twitter is launching their own ad exchange which will allow advertisers to retarget users based on the other websites they’ve visited. Meanwhile, many major advertising businesses and charities, including Nissan and Nationwide, have suspended Facebook advertising campaigns after their adverts featured on offensive 'fan pages', giving the impression that the brands were associated with them.

Yahoo increase email scanning activity

As of the beginning of June, Yahoo Mail users are required to update to the latest version of the service. The amended T&Cs give permission for all emails to be scanned and analysed for the purpose of ad targeting.