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The author

Peter Lowes

Reactive Media Specialist

It has been on Google's agenda for years, and finally it looks like 2013 may be the year of AuthorRank. But just what is it?

It has been on Google's agenda for years, and finally it looks like 2013 may be the year of AuthorRank. But just what is it?

Whereas in the past, search engines measured the quality of content purely based on the authority of the domain or webpage itself, now the authority of the content's author is also taken into account.

In essence, the more popular your history of content is, the more authority you yourself hold, and the better chance the webpage hosting the content has of achieving a higher organic search result.

For prolific SEO copywriters, it is therefore important that you start building up your AuthorRank as soon as possible, as many analysts believe that Google will begin giving influential authors improved page ranks over the next 12 months.

So for those keen to get on board, here is a quick guide to building your AuthorRank.

Setup Google Authorship

First of all, you need to setup Google Authorship (use this handy guide to link it to your Google+ account). This means that Google can then tie your online identity to the content you have created, while also allowing your Google+ profile picture to appear beside some of the articles you are responsible for.

Track down existing content

By following the step above, Google will give you an initial AuthorRank – now you need to improve it. The quickest way to get this off the ground is to attach your author rich snippet to existing content you already have out there on the web (you can test it using this handy tool from Google themselves). Remember: the more quality content you attach, the better your AuthorRank should be so find everything you have ever done online if possible!

Improve your rank with more content that is worth sharing

For those working to build up their own individual AuthorRank this really couldn't be simpler – create more quality content! However, this is trickier for those who are writing on behalf of medium-to-large companies, whose CEOs may not be comfortable with employees speaking on behalf of the company from their own personal profile.

If this is the case, try your best to explain the merits of such an approach, and hopefully logic will prevail and you can get your teeth into AuthorRank. Obviously, in either case, if you are known for producing content that no one cares about and receives little interaction from your audience, it doesn't matter how much you throw out there - it isn't going to help your ranking.

The key is to create content that your audience will find useful and share willingly with their own friends and followers – therefore anyone creating content for content's sake will soon find that AuthorRank is not for them.

Other top tips to improve your Rank

  • Using Google+ constantly is a must as the likelihood is that Google will also take your Circles into consideration when determining your Rank. This means you need to give people a reason to follow you, so get updating your status and +1ing relative content!
  • Build links to your Google+ profile. Google uses this to tie together all your content, so by using basic SEO principles, the more quality backlinks you have to your profile the better!
  • In addition to writing for your own site, improve your authority even further by getting your content onto high-quality blogs, with a backlink to your Google+ profile of course.

As always with Google, no one knows exactly how they will decide to implement AuthorRank yet – or just how important it will be - but taking heed of the advice above could mean you are one step ahead of the rest, should it be used as many experts are predicting.