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Making content marketing work; The Secret Door ft on 'This Week in Google'.

The author

Tom Salmon

Managing Director

Our content marketing campaign for Safestyle is going from strength to strength and was featured in yesterday's edition of This Week in Google hosted by Jeff Jarvis and Gina Trapani with a guest appearance from SearchEngineLand's Danny Sullivan.

We passionately believe that the web is driven by ideas, so we create content that generates attention and sparks conversation. It was great to see the Safestyle campaign getting natural attention (and much love!) from digital thought leaders thousands of miles away from our creative studio.

Gina Trapani spoke about the site as her tip of the week. Our campaign has generated tens of thousands of social shares and is proof that good ideas and remarkable, shareable digital content has the potential to reposition the way that people think about, and engage with, a brand.

The Secret Door invites people think about adventures beyond their front door by using Google's StreetView API to transport them to one of hundreds of hidden locations around the world.

Viewers can then Tweet about where the door took them to their followers. Here's what people have said;

  • "Simple and spectacular" Venturebeat.com
  • "Great use of Google StreetView for a brand [and a] very interesting, new genius way to communicate a brand online". José Manuel Corujeira
  • "Like us, you've probably seen similar uses of the StreetView API before. But we'd argue it's the inspired selection of interesting, unusual and astonishing views that makes this site - created by Epiphany to promote its client, window and door company Safestyle UK - such a handy resource for designers."' Creativebloq.com

You can enter the Secret Door here. Watch the discussion at 1.33.30. (skip to 1.33.30)