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The author

Joshua Needs

Senior Designer and Illustrator

There’s nothing worse than information overload when browsing a site. People think that in order to sell something they need to throw everything at you, which leads to a confused user experience and probably ends with the user going elsewhere.

There’s nothing worse than information overload when browsing a site.

People think that in order to sell something they need to throw everything at you, which leads to a confused user experience and probably ends with the user going elsewhere.

Be it e-commerce or general information, sites have to be able to give the user exactly what they want - without bombarding them with every offer or news article under the sun.

There has to be a balance between content and design. The best websites strike this balance well, encouraging users to stay on the site and explore further. The overall experience is stress free, ensuring that bounce rates fall and users will return.

Here's a look at sites that deliver strong visual impact while also handling large amounts of content:

bbc.co.uk

Im a big fan of their site, the amount of content they handle as well as having high design aesthetic all leads to a site that is very easy to navigate. Everything is very polished and easy to digest, not an easy task to pull off.

usatoday.com

Really minimal and clean site that not only has really good animated states but also like the BBC site, the content is handled really well, making the user journey effortless. Very good use of imagery throughout that all adds to a great modern site.

cloudsovercuba.com

Lots of data here but the unique look and feel adds to the user journey, making this a site that you want to dig deeper on and really explore.

 

What are you favourite examples of this?