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Infographics: Past, Present and …Future?.

The author

Sam Manning

Marketing Analyst

An infographic is a platform which allows people to visualise data in a more appealing way. Instead of simply listing figures and facts on a plain document, an infographic provides a representation combining a mix of figures, facts and images. For the last few years, infographics have been extremely successful for generating awareness as they attract viewers, encourage sharing and can be relatively cheap and straightforward to produce. However, this can also be associated with their downfall in importance when it comes to SEO.

An infographic is a platform which allows people to visualise data in a more appealing way. Instead of simply listing figures and facts on a plain document, an infographic provides a representation combining a mix of figures, facts and images.

For the last few years, infographics have been extremely successful for generating awareness as they attract viewers, encourage sharing and can be relatively cheap and straightforward to produce. However, this can also be associated with their downfall in importance when it comes to SEO.

As almost anybody can produce an infographic, the industry has noticed a decline quality and information reliability in recent times.

In addition to this, the market has become saturated – to the point where you can even find infographics on subjects like ‘what literature Obama read from 2008 to 2010’ - Who, exactly, is this targeted at?!

The future of infographics for SEO

It is already obvious that, just like the days of image links, boring infographics will eventually become disvalued in the future. I wouldn’t say that they are useless now though, because they can be a great accompaniment to a well written press release; providing some additional and aesthetically appealing information to an interesting piece of content.

However, as stand-alone piece, I am afraid that it is nearing the time to let go and look towards bigger and better things for your future strategy.

Goodbye infographic, hello…?

'Real' Content Marketing. A phrase everybody in the digital industry should be used to hearing by now. Tedious infographics are a thing of the past, we are moving rapidly towards an exciting era of SEO where we will see more brilliant creations from our design and development teams.

We've seen great success with creative content marketing strategies, turning heads in the industry with campaigns, such as the James Bond Cars piece to the SafeStyle Secret Door interactive, which have attracted coverage left, right and centre.

Why does this work?

The answer is simple – it’s all about bridging the gap!  What the client needs and what the online community actually want. There is no gain to be won if only one of these sets of needs are considered or catered for. Infographics have previously fulfilled the requirements of what the online community wanted, however this time has now passed as their interests have evolved. We need new ways of reaching them and capturing their attention.

Creative content is the new bridge and looks set to stay for the foreseeable future, as other exhausted strategies are slowly swept away.