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Epiphany Digest - Latest Search Marketing News.
04 Feb 2013
Our weekly bulletin compiles the most significant announcements, releases and updates from the organic and paid search industry for our clients and regular visitors to our blog. This week, we're looking at the impact of the recent updates, as well as some significant changes to Google Places and the final stages of the change to Adwords Impression Share Metrics.
Our weekly bulletin compiles the most significant announcements, releases and updates from the organic and paid search industry for our clients and regular visitors to our blog.
This week, we're looking at the impact of the recent updates, as well as some significant changes to Google Places and the final stages of the change to Adwords Impression Share Metrics.
Drop in Google Images Search Traffic
Last week, Google launched a new Google Images interface that allows the images to be previewed in full - without the user having to navigate away. As predicted, this has led to reported drops in organic traffic, as users are no longer forced to click through to the website. While this impacts upon traffic figures, for the majority of sites, this hasn’t impacted upon conversions.
Google Places Aesthetics Update
On Tuesday, Google announced an update to Google Places, focusing mainly on user experience. Aside from a redesign of the interface, the changes include integration with Google+, which now allows business owners to attach additional categories to their listings.
Bulk Upload Changes to Google Places
Another update to Google Places, which has gone widely unnoticed, is a change to their bulk upload specifications. Google no longer accepts any custom variables. The updated requirements state “Custom attributes are no longer supported in the new bulk listing interface. You should remove any custom attribute columns from your file before importing it into the new interface.”
Adwords Change Impression Share Metrics
The existing impression share columns currently used within Adwords are due to be retired next week as the final part of the planned phase out of the Legacy metrics. Google are going to be moving over to a set of new impression share metrics, a welcomed update which will greatly improve visibility for advertisers.
We found this interesting blog this week, discussing the possibility of Bing adverts eventually coming into the Facebook interface since the introduction of Graph Search. This insightful post raises food for thought about what could be to come in the near future. If you have any questions about anything in the bulletin, please get in touch.