Epiphany delivers SEO for the leading multi-channel brand, Debenhams
Epiphany has worked with the high-street giant Debenhams since March 2012 and has helped the department store take its physical presence and success online.
- SearchMetrics monitoring has shown that visibility has exponentially increased on over 100 million short and long-tail search phrases, including first-page rankings for many competitive key terms
- By month 12 of the campaign, we had increased non-brand organic traffic by a total of 273% year-on-year
- Non-brand organic revenue increased by 159% year-on-year.
Our Off-Page and Online PR teams work closely with Debenhams’ PR teams, making sure that their excellent online coverage has a SEO benefit as well as building their brand. Our analysts and retail specialists work hard to understand Debenhams’ customers and how they engage with their brand online.
Debenhams has recently migrated its entire site from IBM Websphere 5 to Websphere 7. Our teams collaborated with and advised their IT department during this process, to minimise impact upon organic visibility.