Skip to Content

The author

Epiphany Search

Wouldn’t it be great if you could look through a magazine and see your favourite band come to life? With augmented reality, you can…well almost!

Wouldn’t it be great if you could look through a magazine and see your favourite band come to life? With augmented reality, you can…well almost!

Augmented reality takes a real life environment or product and enhances it with computer generated sensory input - such as video, graphics, GPS data or sound.

It’s something that’s been around for years in fields like medical imaging, training, aviation and even in museums.

AR isn’t just limited to historical and pedagogical values however. Businesses and companies have discovered the potential to use it as an innovative marketing strategy.

So how can it benefit PR? With the proliferation of powerful smart phones, tablets and computers, it’s easy for consumers to access. Once you download one of the apps, you then scan an image from a catalogue.

The app then acknowledges the scanned pictures which act as prompts that play rich content and add extra information around the product. Big companies have used AR in the past for their publications. 

Ikea is one of the latest to discover the augmented reality innovation and have incorporated it into their catalogue. It will give customers an instantaneous and sensory experience with the product and an emotional connection. They will be able to interact with products through photo galleries and videos, providing a personal feel that allows users to engage with brands in an efficient way.

Overall, AR is an effective marketing and PR tool that encourages online sales by enriching consumer experience both sensually and cognitively while also pushing brand visibility.