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Will Facebook & Search become friends?.
14 Jun 2012
<p class="EpiphanyBody">Unless you’ve being living under a rock, you would have seen a lot of Facebook recently as it’s just completed its floatation on the stock exchange for £104 billion, that’s right BILLION. One wonders how a business that doesn’t actually sell anything and has been around for only a couple of years can be worth more than any other businesses in the history of the stock exchange.
Unless you’ve being living under a rock, you would have seen a lot of Facebook recently as it’s just completed its floatation on the stock exchange for £104 billion, that’s right BILLION. One wonders how a business that doesn’t actually sell anything and has been around for only a couple of years can be worth more than any other businesses in the history of the stock exchange.
So, even though the shares fell about 12% immediately (according to the BBC) and hovered around 9% - 10% mark, investors will want a return for their $38 (£24) per share purchase. The question is - what will Facebook do to continue its growth to justify such an extraordinary floatation price?
Facebook must have a number of possibilities under its sleeve in order to keep its ‘honeymoon’ going. I wonder if one of these possibilities might be traditional search? Could it be possible? Could Facebook take on the mighty Google in the future - will Facebook and Search become friends?
It’s an intriguing question, only time will tell if in the future Facebook will be competing against Google, Yahoo! and Bing in the ‘traditional search’ battlefield. Although Facebook already has a search function powered by Bing, search hasn’t been a focus point in the past, but what is stopping Facebook creating its own search engine portal? Perhaps not a lot - as former Google engineer Lars Rasmussen was hired back in March.
A Facebook search engine would result in a number of benefits, for example it would increase visitor time spent on the social network - as visitors can search the web whilst networking and it would help to increase opportunities to expand its heavily relied on Pay Per Click advertising model within search results, just as we can see on Google, Bing and Yahoo!
Due to Facebook’s large amount of user data, it enables for a very highly focused PPC targeting system, which could be used within search results in order to increase current and future advertisers PPC’s reach and spending, resulting in increased profits. It would be interesting to see if Facebook can integrate the ‘social interaction’ that it’s most famous for on the web such as the “Like” button and achieve what Google couldn’t and mix social elements within traditional search. If Facebook could crack this, the decreases we have seen in share prices since the floatation would most likely be a thing of the past!
Only time will tell how Facebook will increase its internet dominance and keep its shareholders happy, but in the near future could you imagine using Facebook over Google for your search enquires?