"Our goal is to try to bring calm and simplicity to what are incredibly complex problems, so that you're not aware really of the solution, you're not aware of how hard the problem was that was eventually solved."
"Our goal is to try to bring calm and simplicity to what are incredibly complex problems, so that you're not aware really of the solution, you're not aware of how hard the problem was that was eventually solved." With regards to digital design, the above quote from a recent interview of Jonathon Ive seems a perfect fit. Most users will agree that any difficulty in navigating and using a website or app will result in people simply going elsewhere for a better experience. The best digital experiences are the ones where we don’t really have to think about how things work; they just work. A perfect example of this is the good old BBC, in terms of visual styling, interaction, usability and overall good service, they come out pretty high on my list. The amount of information, fresh design, innovation and easy-to-use experience all rolled into one site - yes sir, bbc.co.uk is hard to beat. Its all so subtle…you don’t get a sense of just how big the site is unless you view it from afar – World News, Local News, Music, Sport, Business, Weather, iPlayer, Radio…the list goes on and on. Even though it's this vast, has anyone got lost using the site? It's pretty easy to use, you don’t even have to think to navigate through it…it's all so simple. Away from the world of .com, did you ever see how good they are at relaying information? They crunch numbers with the best of them and then serve it all up in the best design, all nicely packaged and easy to digest. Simple. Next time you're watching something by the beeb, just sit back and see how good the visual styling is. You might miss it though; the masters of subtle design make it oh so easy for you to absorb information that you probably won't notice how they got everything across so simply. That’s the point though isn’t it…It's so simply done you don’t have to think about it. It just works. All so simple. Nb. This post was not sponsored by the BBC!