We work with children’s clothing retailer, Vertbaudet, to ensure that achieving ROI on their PPC is as easy as ABC.
Vertbaudet set the metric of newly-made active customers as our key performance indicator. We doubled this figure against the target within four months. Click through rates have also doubled since the adverts were made more relevant to their audiences.
Within just three months of taking over the paid search accounts, without any increase in spend we had significantly improved ROI by achieving:
- sales increase of 53%
- 50% increase in revenue
- conversion rate improvement of 16%
Our paid search experts identified some elementary errors upon initial account assessment, including poor account structure, overlapping ad groups, bids targeting wrong audiences and inadequate keyword lists.
Recognising these issues, we worked with Vertbaudet to rebuild the entire campaign from scratch, focusing on a logical account structure to make it easier to manage as well as to measure performance.
We rebuilt the keyword lists to account for all possible search variations. Bid management was adjusted to ensure that all bids reflected the value of the clicks and our team carried out extensive testing to improve click-through rates.