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URL Shorteners: Which One Should You Be Using?.
21 Aug 2012
Social signals are playing an increasingly more prevalent part in SEO. As more people take to social platforms to share and discuss current issues, it is only natural that search engines need to find ways to utilise and tap into this to help provide better and more relevant search results. Much has been discussed about this over the past couple of years and in the interest of not mentioning it again, I’ll just point you to a post from Mashable which details this nicely. However, one area I wanted to pick up on that often gets overlooked is URL shortening services. URL shortening has become the norm for social networks, particularly for applications such as Twitter and Facebook, as it allows you more characters to play about with on your status updates. Also, more people are using URL shorteners as a way of generally sharing content because it simply looks easier on the eye. This is particularly the case of customised URL shorteners – which allow you to create a branded URL. However, time and time again, I see people on Twitter using URL shorteners that are not providing maximum impact on SEO efforts (in other words - they do not 301 redirect) or using URL shorteners that do not provide tracking (not allowing engagement measurement). Back in 2009, Danny Sullivan published a post on which URL shortening service you should use. All of a sudden, it's three years later and many new services have cropped up, while just as many have since kicked the bucket (tr.im, short.ie, and kl.am to name but a few). With that in mind, I thought it would be useful to put an updated list together.
If you have any questions, or know of another service which I haven't mentionned, feel free to leave a comment below!