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The Plane Crash.
14 Oct 2012
Ever wondered what it would be like to be in a plane crash? I know I have had a few morbid thoughts about this - wondering where the best place to sit would be and how I would react in such a stressful situation. Well, last night I stumbled upon an excellent viral campaign when looking on Facebook, as I noticed a number of friends had checked in to plane seats with a link to the Channel 4 programme <em>The Plane Crash</em>.
Ever wondered what it would be like to be in a plane crash? I know I have had a few morbid thoughts about this - wondering where the best place to sit would be and how I would react in such a stressful situation. Well, last night I stumbled upon an excellent viral campaign when looking on Facebook, as I noticed a number of friends had checked in to plane seats with a link to the Channel 4 programme The Plane Crash.
As this seemed to take up my whole news feed, I immediately stopped what I was watching, turned over to Channel 4 and logged onto their website to see what it was all about. When logged in, I read a little about the programme itself. The Plane Crash is a documentary following an international team of scientists, experts and pilots as they deliberately crash land a 170-seat Boeing 727 passenger jet. By crashing the plane, the programme aims to answer key questions - such as whether sitting at the front or the rear of the aircraft, wearing a seat belt and whether you use the brace position, can mean the difference between life and death. The part where it gets even more exciting and reachable to the viewer is when you can use the ‘online check in’. Here you you can choose a seat on the flight and discover how this choice would have affected your chance of surviving this crash. Before checking in you are given a number of options, one of which is to check-in through Facebook where you are then given a map of the plane and can make you seat selection. Another great feature is that you can see how many other people have decided to sit in that particular seat and also which are the most popular, it seemed that anywhere near an emergency exit is popular - which makes sense. Now that I’m checked in, it’s a matter of waiting to see what happens and to find out if I will survive this staged crash - back to the programme I go... I won’t tell you the end (apart from the plane crashes, obviously!) as I would recommend that you take part online and then watch the programme on catch up. This is an example of a great viral campaign, one which has brought a number of different media channels together successully. A staggering number of 161,368 people so far have taken part in the documentary due to its cleverly intertwined interactive social media. If I hadn’t of looked at Facebook, I certainly wouldn’t have watched the programme - or even known it was on TV, so the approach was a huge success in terms of increasing reach and audience in my eyes! My only concern here is that this should be heavily caveated, as I can imagine those participating could take this too seriously in real life scenarios . . . I wonder if first class will still be as busy! Did you take part? What other examples of great multi-channel campaigns have you seen recently?