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The new formula for search: presentations from Internet World.

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Tom Salmon

Managing Director

Malcolm, Gaz, Dan and Chris all talked to packed houses at Internet World this week. We've been inundated with requests for their presentations so here they are. We're hoping to have the full video content from Internet World very soon. <a title="The new formula for search presentation" href="http://www.epiphanysearch.co.uk/media/59175/malc_iw_presentation.pdf" target="_blank">Malcolm Slade: The new formula for search</a> It’s the most exciting time to be involved in search marketing. This session explored how successful SEO campaigns should comprise of a unique blend of data analysis and creativity, bringing online PR and content marketing firmly into the equation in order to improve and future proof search visibility. <a title="Elements of paid search presentation" href="http://www.epiphanysearch.co.uk/media/59181/chris_iw_presentation_ts.pdf" target="_blank">Chris Rowett: Elements of paid search</a> An investigation into the science of paid search. We broke down the essential elements that you need to get right to build a successful PPC strategy. This session picked out some of the common problems to look for in your account and gave delegates a host of quick wins to put into practice. <a title="Search Centric Brands Presentation" href="http://www.epiphanysearch.co.uk/media/59178/dan_iw_presentation_v3.pdf" target="_blank">Dan Peden: Search centric brands; the future shape of digital marketing</a> Search offers marketers a uniquely measurable tool yet 74% of the UK’s top 100 brands by advertising spend say it’s only partially or not at all integrated within their wider marketing mix (IAB). This session explored how search marketers need to pioneer a multidisciplinary approach to digital, applying the fundamentals of SEO to a broader set of marketing skills. <a title="How I learned to stop worrying and love SEO presentation" href="http://www.epiphanysearch.co.uk/media/59184/gaz_iw_presentation.pdf" target="_blank">Gareth Battersby: How I learned to stop worrying and love SEO</a> A personal journey from the perspective of a designer on the impact that creativity can have on brands' visibility and the future of search marketing. This session explored the role that designers and creatives play within search marketing strategies.

Malcolm, Gaz, Dan and Chris all talked to packed houses at Internet World this week. We've been inundated with requests for their presentations so here they are. We're hoping to have the full video content from Internet World very soon. Malcolm Slade: The new formula for search It’s the most exciting time to be involved in search marketing. This session explored how successful SEO campaigns should comprise of a unique blend of data analysis and creativity, bringing online PR and content marketing firmly into the equation in order to improve and future proof search visibility. Chris Rowett: Elements of paid search An investigation into the science of paid search. We broke down the essential elements that you need to get right to build a successful PPC strategy. This session picked out some of the common problems to look for in your account and gave delegates a host of quick wins to put into practice. Dan Peden: Search centric brands; the future shape of digital marketing Search offers marketers a uniquely measurable tool yet 74% of the UK’s top 100 brands by advertising spend say it’s only partially or not at all integrated within their wider marketing mix (IAB). This session explored how search marketers need to pioneer a multidisciplinary approach to digital, applying the fundamentals of SEO to a broader set of marketing skills. Gareth Battersby: How I learned to stop worrying and love SEO A personal journey from the perspective of a designer on the impact that creativity can have on brands' visibility and the future of search marketing. This session explored the role that designers and creatives play within search marketing strategies.