Brands are becoming publishers? Content is king, again
Common Sense Alert: Entertaining Content is King
The Launch Of iOS Tracking within Adwords.
30 Oct 2012
Apps are a fantastic way of keeping your users engaged and loyal.They can also be a driver of revenue. That means that it's important to track app downloads to measure the performance of your campaigns to see what it actually is that generates the app downloads.
Apps are a fantastic way of keeping your users engaged and loyal.They can also be a driver of revenue. That means that it's important to track app downloads to measure the performance of your campaigns to see what it actually is that generates the app downloads. Previously within Adwords, advertisers were only able to measure Android app downloads. However, Google have recently announced the ability to track iOS downloads driven by in-app display campaigns. Currently iOS downloads are only able to be tracked from ads served in mobile apps (not iOS app downloads driven by ads served on Google search or the Display Network). In addition mobile app download tracking will only work if your ads point directly to the App Store, for example, http://itunes.apple.com/app/id?mt=8. Follow the steps below to set up iOS conversion tracking:
- Sign in to your AdWords account at http://adwords.google.com
- Click the "Tools and Analysis" tab, and then click the "Conversions" tab.
- Click the "+ New conversion" button.
- Name your conversion, select "Mobile app download" and click "Save and continue."
- Choose the "iOS" mobile platform and click "Save and continue."
- Tracking downloads of an iOS app requires integrating a small SDK into your app and pasting a small snippet of code in your app's didFinishLaunchingWithOptions method to call the SDK.
- Choose the appropriate button to indicate whether you or someone else will be making these code changes. Once you've made a choice, both the SDK and the code snippet will be provided.
- Click "Done." Your mobile app downloads conversion data will now start showing up with the rest of your conversion data within 24 hours.
- Your conversion rate, cost-per-conversion, and value-to-click ratio data are adjusted to reflect only those clicks from which we can track conversions. Some users and publisher apps choose not to use conversion tracking. So, not all conversions resulting from your AdWords ads can be reported.