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Andy Heaps

Group Operations Director

Our weekly update on the important changes in the fast moving world of organic search and PPC for our clients and regular visitors to our blog. Big news this week includes the Google security breach which was caused by a bug. Paid search marketers have not experienced any drastic events, so now is a great opportunity to catch up on the most useful posts and webinars from the industry.

Our weekly update on the important changes in the fast moving world of organic search and PPC for our clients and regular visitors to our blog. Big news this week includes the Google security breach which was caused by a bug.

Paid search marketers have not experienced any drastic events, so now is a great opportunity to catch up on the most useful posts and webinars from the industry.

Organic Search

 

Google push their Hotel Finder

The Hotel Finder has been around for some time, but this week Google have begun pushing it hard with it appearing at the top of search results more frequently for hotel related queries. The Hotel Finder works in a similar way to their Credit Card Comparisons, based on an affiliate scheme where Google receive commission on all bookings.

Google security glitch

Late on Tuesday 27th a bug occurred across several of Google’s services, namely Google Webmaster Tools and Analytics, which reinstated full access to all previous users of the account. This meant that old employers and previous agencies all regained access to these highly sensitive areas. Google remained silent of the issue until it issued a very brief statement to sat that the breach had been fixed late in the day on Wednesday 28th.

Paid Search

 

Tag Manager Webinar

Google announced a new tag manager solution it was launching a number of weeks back, called Google Tag Manager. They’ve now put together a helpful webinar explaining the full benefits which we'd highly recommend.

Facebook mobile page ads

Our PPC team enjoyed this interesting blog - it's well worth a read. Discussing how Facebook has begun making mobile adverts even more prominent, the post looks at the impact the the changes are having on click through rates and exposure.