On February 29th 2012 Facebook announced it was going to integrate the new 'timeline' layout into its business pages, giving businesses a month to think about updating their pages to accommodate the new format before automatically switching all pages over on the 30th March.
On February 29th 2012 Facebook announced it was going to integrate the new 'timeline' layout into its business pages, giving businesses a month to think about updating their pages to accommodate the new format before automatically switching all pages over on the 30th March. No doubt most Facebook users will have seen and become accustomed to this new layout but if you haven't yet, the new timeline is largely all about visual engagement allowing branded pages come to life with use of larger images and multimedia. Largely a good thing, however the new timeline has forced brands to not only re-style their pages but totally rethink them as well. The new timeline makes it harder for you to customise your Facebook pages, stripping out a lot of marketing messages. Gone are the days of enormous 'Like Us' splash pages as Facebook have removed the option to choose where new users land, so all users land on your timeline. With this in mind, the new timeline cover photo has become the most important real estate on a brands Facebook page, however Facebook have implemented some strict policies about what your cover image can and cannot contain which include the following;
- Price or purchase information, such as "40% off" or "Download it at our website"
- Contact information, such as web address, email, mailing address or other information intended for your Page's About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as "Get it now" or "Tell your friends"
- All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property. You may not encourage or incentives people to upload your cover image to their personal timelines.