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Strategies for Blogger Outreach.

The author

Epiphany Search

Blogger outreach is one of the most important parts of creative off-page strategies. It takes and a lot of practice to be able to find what works. This can be challenging for beginners. However, if outreach is done sensibly and creatively, it can turn into a win-win situation for the webmaster by building relationships.

Blogger outreach is one of the most important parts of creative off-page strategies. It takes and a lot of practice to be able to find what works. This can be challenging for beginners. However, if outreach is done sensibly and creatively, it can turn into a win-win situation for the webmaster by building relationships.

The purpose of this post is to give you some ideas to approach different sites. I have done lots of testing, so what I will present to you doesn’t mean is the ultimate method, you must carefully adapt your approach to your personality and what you think works best.

Email Subject

After lots of tests, email subject is key. This will determine if your email will be read, ignored, forgotten or even worse - marked as spam or deleted. Bloggers and webmasters like to receive emails that are as personal as possible, who doesn't? Whether it's a blogger working from his room or a corporate office - the same principle's apply.

So, try to make it as personalised as possible by mentioning the right name and explain what you are looking for. In a recent study, 150 emails were sent out. Thirty were sent without any names or referencing the site and 120 emails were sent mentioning either the name or blog, or both.

From the impersonal approach - only five out of thirty were responded to. From the personal approach, 110 responded, from those, 52 were positive responses that went ahead with collaboration and 58 were pending collaborations for future projects.

Of course you are using best practise for link acquisition, so explain how they can be involved in your creative campaign or provide a glimpse of the kind of content they could get for their site here. If your ideas are unique and interesting, this should get their attention.

Email content

Now, how to get your email responded to. Bloggers and webmasters like to see their name or site in the email approach, as mentionned. You are more likely to get a  response if they recieve a personalised email (as you are contacting a person who works on a website - not a robot!). It's generally good practise to include a comment about their work or why you chose to contact them specifically.

Tips for your email:

  1. Greeting with the (correct!) name
  2. Where did you find the blogger or how did you came across to the site (was it social media, an event, a mutual blogger friend or simply be doing research on the webmaster niche where his/her blog stands out)
  3. What are you looking for? Explain your creative campaign here and how they can get involved.
  4. Give the webmaster some options: reviews, article or his opinion on or involvement with one of your projects
  5. Benefits of working with you
  6. End your email with a question or a comment that will stimulate conversation. Something such as:
  • What do you think?
  • Let me know your thoughts
  • We would love to work  with (blog name)

Notes:

  1. Try not to mention the client’s name on your first approach (for discretion)
  2. Try to make each approach as personal and unique as possible.
  3. Remember that you want more than a temporary collaboration, you are looking to build a relationship.

I have written these tips based on what has worked for me and from the studies I have been part of. This is just the tip of the iceberg, but a good place to start!

What are your best outreach tips?