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Spotify Launches Web Buttons .

The author

Andrew Lowdon

Senior Account Manager

Remember the good old days of adding a song to your MySpace profile, or the trend of e-commerce fashion sites playing music in the background like their bricks-and-mortar counterparts? Digital music goliath Spotify has launched the next phase of their takeover of the digital music streaming market.

Remember the good old days of adding a song to your MySpace profile, or the trend of e-commerce fashion sites playing music in the background like their bricks-and-mortar counterparts? Digital music goliath Spotify has launched the next phase of their takeover of the digital music streaming market. Spotify have launched a 'Play Button' which can be embedded into third party websites. This move allows website owners to embed a widget on their site which then lets users stream songs, albums and playlists without having to leave the site. This Play Button has been rolled out to some major sites, such as The Guardian, Huffington Post, GQ, Vogue and Rolling Stone, as well as Tumblr blogs. While this will help to provide users with a more engaging experience, this will only be available to current Spotify users. If you click on the Play Button on one of these third party sites and don't currently have the Spotify app installed on your computer, you will be prompted to download the app to listen to the playlist. This will obviously help to promote the service to a new, much larger audience and will undoubtedly result in a huge increase in app downloads, with the ultimate aim to increase customer acquisitions. The Play Button will be a big help for publishers who want to add music content to their site. Previously, in order to add music to their site, there were several options available: embed a video from YouTube; search for a scarcely available legal track on a streaming site; or even host an MP3 version with questionable legality. While the new option from Spotify isn't hugely different to, say, SoundCloud, what Spotify has is a huge library of tracks to choose from. Are you a publisher of a site? Are you looking to add the Play Button to your site? What benefits do you expect to gain? Or are you a non-Spotify user? Will this encourage you to download the app and subscribe to Spotify? Let me know your thoughts below or on Twitter @andrewlowdon