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Lu Jackson

Account Director

<strong></strong>The busy summer of 2012 kicked off with hot dry weather, resulting in a hosepipe ban, which invariably led to severe flooding in many parts of the UK. We peered through the mists of rain at the Queen's joyous Diamond Jubilee celebrations and then got caught up in the drama and triumphs of the London 2012 Olympic Games. Hardly a time to be reading articles, I hear you say, but being the consummate professional that I am, I've managed quite a few. Here are three of my favourites:   

The busy summer of 2012 kicked off with hot dry weather, resulting in a hosepipe ban, which invariably led to severe flooding in many parts of the UK. We peered through the mists of rain at the Queen's joyous Diamond Jubilee celebrations and then got caught up in the drama and triumphs of the London 2012 Olympic Games. Hardly a time to be reading articles, I hear you say, but being the consummate professional that I am, I've managed quite a few. Here are three of my favourites:    Digital Airport Shopping? Forget shopping trolleys, crowded aisles and infuriating checkout counters, because Tesco has recently opened its first "virtual store" at Gatwick Airport. Yup, you heard right… a virtual store. The question I'm now asking is: are we ready for virtual shopping? Most shoppers occasionally use self-scan machines in stores to save on queuing, but are we prepared to do the same thing with our smartphones? Tesco staff are around to help and the virtual 'fridges' in Gatwick's departure lounge are easy to use, much like an iPad - all one has to do is download the Tesco app. Still, I'm not sure if airport grocery shopping is going to catch on. When I go on holiday, buying groceries for when I get home is the last thing on my mind. I'm too busy standing in queues in real airport stores buying sunscreen, duty-free perfume, magazines and coffee, while scrambling in my bag to make sure I haven't forgotten my passport. But hey, who knows, virtual stores may be the next big thing. Delete … Delete … Delete   Facebook have finally 'faced' up to the fact that there are times when we need to remove unwanted pictures from the site … permanently. Many of us have posted embarrassing pictures of one sort or another, but the real bugbear was that anything shared on Facebook was almost impossible to remove, especially pictures. Now users can delete images for good from Facebook's server, and this happens in a matter days. Hip hip! Taking on Twitter App.net, a paid-for social network that essentially works like Twitter, is the new kid on the block, setting themselves up as a rival of free-to-use social media. New tech ventures over the last ten years are littered with social network websites that have launched with a flourish then disappeared without trace. Could App.net be one of these? Well, so far they've hit their initial targets, and if paid subscriptions become the norm, Facebook and Twitter may just lose out. Most of the social media surveys conducted during the London 2012 Olympics have shown that the public, media and brands alike are keen to know and understand what people are doing and saying; perhaps App.net may end up becoming a major player in the social network scene.   What were your favourite news stories from this summer?