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Creative content can take all sorts of shapes and sizes, from the traditional infographic approach, to small microsites, but some ideas can be totally out there - literally. If done right, the best way to get to people is to actually be around them, and if executed in the right way, a buzz around a brand can be made and ultimately featured in a range of different media. Here, I look at some amazing ideas of installations which not only scream for attention, but also engage with passers by, to take note of an attached brand. In most cases these are direct advertisements, but the media buzz created around them applies to more project aims than simply direct sales.

Creative content can take all sorts of shapes and sizes, from the traditional infographic approach, to small microsites, but some ideas can be totally out there - literally. If done right, the best way to get to people is to actually be around them, and if executed in the right way, a buzz around a brand can be made and ultimately featured in a range of different media. Here, I look at some amazing ideas of installations which not only scream for attention, but also engage with passers by, to take note of an attached brand. In most cases these are direct advertisements, but the media buzz created around them applies to more project aims than simply direct sales. The Economist Simple, clinically executed idea which communicates in such a dramatically click-of-the-finger way. Mars http://twistedsifter.files.wordpress.com/2012/06/creative-funny-billboards-38.jpg Aesthetically, this is always going to make a deep impression on people, because the feeling it conjures up is fairly unpleasant but again, the idea is so strikingly simple. Dirty Water