Have you thought about a career within the digital search industry? I found this path since graduating and wanted to share my experience so other graduates can find out more and decided if it could be for them, too.
Have you thought about a career within the digital search industry? I found this path since graduating and wanted to share my experience so other graduates can find out more and decided if it could be for them, too. When I joined Epiphany I was introduced to every department with a thorough overview of the part each one played in the search marketing company’s undertaking to grow their clients’ online profiles. This enabled me to gain a clear understanding of how I, in my role of Copywriter, would work alongside the other departments. At a search marketing company, having a dedicated team to create original, interesting and highly readable content provides a valuable platform from which the agency is able to help brands build a strong online presence. The content keeps websites fresh and relevant, which will help them to be recognised as significant and authoritative in their sector by Google. On a personal level, as a copywriter I get to write on a variety of topics and I have freedom to research and write about a subject in a way that I, and therefore hopefully others, find interesting. In meetings I get to be a part of the ideas process before helping to produce quality content as well as making sure everything that goes out is correct and concise. So what can you do to help your chances of landing a similar role? As an important part of copywriting is being able to write in a variety of styles about a wide range of topics, it is vital to demonstrate your diversity if you want to land yourself a position. Creating your own blog and writing creatively, as well as reading all different sorts of publications - from lifestyle blogs to news - will ensure that you recognise the different tones you will need to apply to your varying workload. As a graduate, you will have had the chance to write for a few different purposes by completing assignments and preparing for any peer presentations. This provides a good basis but it is important to continue to push your writing beyond these situations to create a portfolio that stands out to employers. By going into the role of Copywriter after university, you will see your research and writing skills go from strength to strength in a short period of time. At a company like Epiphany, you can be a part of a rapidly growing business that stays at the forefront of search, meaning you know your work will always be used to fulfil the needs brought about by the very latest developments in search marketing.