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Google Webmaster Tools – Structured Data.

The author

Drew Brigham

Technical Director

What is Structured Data? It’s simply the term that Google is using to describe the extra information you add to your website about reviews, ratings, product data, video, recipes, people, events, application information and social data. Some of you will be familiar with rich snippets – which are one type of structured data.

Structured Data is used to give Google more information to help your site show up in search results in great ways. Here’s a few examples of structured data being used in search results: The New Report Previously it’s been quite frustrating to try and determine if your rich snippets and additional meta data is being picked up by Google, simply because Google may see your mark-up but may choose not to display that additional data for your site. At the end of July Google introduced another new reporting screen in Google Webmaster Tools called ‘Structured Data’. The structured data dashboard gives you an overview to the number of structured data elements that Google has detected on your site and their type. Selecting a type of structured data, such as ‘Product’ gives you a report on which URLs those elements have been found on, with the option to download the results. Clicking on a URL presents you with the information that Google has picked up from that page, so in this example it’s a product. Clicking ‘Rick Snippet Preview’ loads the URL into the Rich Snippets Testing Tool. The Rich Snippets Testing Tool is a recent addition from Google in the past few months. It serves as a single one-stop rich snippets testing tool that lets you test all your rich snippets in one place. Previously you had to use a specific tool for some types of snippets, such as reviews and product data.